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Sep 27

Don Norman's Talk on BoS2009

Have you ever thought about what the most important rule of designing products for customers is? By treating them how they are, and not how we want them to be. This is just one of the arguments that the author of the book “The Design of Future Things” Don Norman presented in his talk at the Business of Software 2009 conference. The talk is extremely interesting and elaborates on different principles that are the most important for a successful product. Here is the link to the video of the talk. I highly recommend watching it!

Zeljko Medenica